The Top 10 Biggest Hashtags on Tik Tok to Use in 2026

TikTok's algorithm thrives on signals, and hashtags are the clearest, most direct signals you can send. In a content ecosystem with billions of videos competing for attention, understanding the function and strategic use of the biggest hashtags on Tik Tok is the difference between shouting into the void and being discovered by millions. This guide moves beyond generic advice to provide a clear roadmap for integrating the most powerful hashtags into your daily content strategy.

We will break down the top 10 most impactful hashtags, providing actionable insights and real-world examples for each. You will learn not just what these tags are, but why they work and how to use them effectively to achieve specific goals. This article will cover:

• Broad discovery engines like #FYP that signal your content is ready for a wide audience.
• Niche community builders that connect you with highly engaged, specific viewers.
• Action-oriented tags that encourage participation and direct user behavior.

This curated list is designed for creators, brands, and social media managers who want to build a hashtag strategy that drives tangible growth. You'll gain a deeper understanding of how to communicate with the algorithm, connect with the right audience, and turn fleeting views into a loyal following. Get ready to master the language of TikTok discovery.

1. #FYP (For You Page)

The undisputed champion of TikTok hashtags is #FYP, an acronym for the "For You Page." This is the algorithmically curated main feed where content goes viral, and using this hashtag is a direct signal to TikTok that you want your video considered for broad distribution. While it doesn't guarantee a spot on everyone's feed, it's the most powerful tag for discoverability and remains a non-negotiable part of any growth strategy.

The hashtag works by categorizing your content for the platform's recommendation engine. TikTok prioritizes videos with high engagement velocity, meaning content that gets likes, comments, shares, and saves quickly after being posted. By using #FYP, you are essentially telling the algorithm your content is designed for mass appeal, prompting it to test your video with a small audience pool to measure these crucial initial signals. To truly leverage this, it is essential to understand the mechanics behind the platform; you can explore this further by learning more about how the TikTok algorithm works.

Practical Implementation and Strategy

When and why you use #FYP is critical. It's not just about adding the tag; it's about pairing it with content built for engagement. The hashtag is most effective when used on videos that feature trending audio, follow popular formats, or present a compelling hook within the first three seconds.

Actionable Tips for Using #FYP:

• Prioritize Placement: Always include #FYP or its popular variations like #ForYou and #ForYouPage within the first three to five hashtags in your caption for maximum impact.
• Combine with Niche Tags: Don't rely on #FYP alone. Pair it with 3-5 niche-specific hashtags (e.g., #DIYHomeDecor, #KetoRecipes, #IndieAuthor) to help the algorithm find your target audience first.
• Analyze Performance: Use TikTok Analytics to see which of your videos with #FYP performed best. Identify patterns in the format, audio, and hook, then replicate those successful elements in future content.
• Optimize Posting Times: Schedule your posts when your audience is most active, typically between 6 PM and 10 PM local time, to maximize the initial engagement velocity the algorithm seeks.

2. #Trending (Seasonal & Real-Time Trends)

Unlike the evergreen #FYP, the #Trending hashtag is all about capturing lightning in a bottle. This dynamic tag is attached to content that aligns with current cultural moments, seasonal events, viral challenges, and breaking news. Its power lies in its timeliness, as it signals to both the algorithm and users that your video is relevant right now. Using it effectively requires creators to be agile and responsive, capitalizing on what is capturing the world's attention in real-time.

The #Trending hashtag functions by grouping content around a specific, high-interest topic, giving it an immediate visibility boost. For example, during Black Friday, creators posting haul videos with this tag see massive engagement. The algorithm recognizes the surge in user searches and interest around these events and prioritizes content that uses the corresponding hashtag. To excel here, you must master the art of quick content creation and learn more about TikTok trend discovery.

Practical Implementation and Strategy

Success with #Trending depends entirely on speed and relevance. The goal is to join the conversation while it is still peaking, not after it has faded. This hashtag is most powerful when used for content directly tied to a popular challenge, a holiday like Halloween, or commentary on a live event like the Oscars.

Actionable Tips for Using #Trending:

• Act Quickly: Aim to create and post content related to a new trend within the first 24-48 hours of it emerging. The earlier you participate, the higher your chances of being amplified by the algorithm.
• Combine with Specific Tags: Pair #Trending with 2-3 other hashtags that specifically name the trend or event (e.g., #Trending, #HolidayGiftGuide, #CyberMondayDeals). This provides crucial context.
• Create Multiple Variations: Don't just post once. Test different angles or formats related to the same trend to see what resonates best with your audience and double down on the winner.
• Monitor Performance: Keep a close eye on your analytics for trend-based videos. This helps you identify which types of real-time content perform best for your specific niche, guiding future strategy.

3. #ForYouPage (Long-form Hashtag Variation)

A direct and explicit cousin to #FYP, #ForYouPage is the fully spelled-out version that serves a similar but distinct purpose. Creators use this hashtag to leave no ambiguity in their signal to the TikTok algorithm, clearly stating their content's intent for widespread distribution. While functionally similar to its acronym counterpart, some creators and analysts believe it receives slightly different algorithmic treatment, often appealing to more mature or niche audiences.

Using #ForYouPage categorizes content for TikTok’s recommendation engine with an emphasis on clarity. This hashtag is frequently adopted by creators in educational, business, and informational niches who want their content to be taken seriously. The explicit nature of the tag can help the algorithm more accurately place longer, more detailed videos in front of users who have demonstrated an interest in learning-based content, making it one of the biggest hashtags on TikTok for a reason.

Practical Implementation and Strategy

The strategic value of #ForYouPage lies in its ability to complement, not just replace, shorter tags. It is particularly effective for content that aims to provide value over pure entertainment, such as tutorials, business tips, or in-depth explanations. For these formats, the hashtag acts as a qualifier, signaling that the video is designed for an engaged viewer rather than a quick scroll.

Actionable Tips for Using #ForYouPage:

• Combine for Broader Reach: Use both #ForYouPage and #FYP in the same caption to send multiple signals to the algorithm and potentially tap into slightly different audience pools.
• Pair with Value-Driven Tags: This hashtag performs best when matched with niche-specific keywords that highlight its educational or business nature. Examples include #DigitalMarketing, #Entrepreneurship, or #StockMarketTips.
• Optimize for Longer Videos: The hashtag is particularly effective for content over 20 seconds long where the creator delivers substantial information. This aligns with audience expectations for more in-depth content.
• Analyze Performance Separately: In your TikTok Analytics, track the performance of videos using #ForYouPage versus those with only #FYP. This can help you identify which hashtag better resonates with specific content pillars and audience segments.

4. #Viral (Direct Virality Signal)

While #FYP aims to get your content on the For You Page, the #Viral hashtag is a more direct declaration of ambition. It's a bold signal to both the algorithm and your audience that you believe the content is exceptionally shareable and has the potential for mass appeal. Using this tag frames your video as a "must-see" moment, subtly encouraging viewers to engage and share to be part of a larger trend.

The hashtag operates on a principle of self-fulfilling prophecy. When creators use #Viral on high-quality, emotionally resonant, or genuinely funny content, they set viewer expectations. If the content delivers on this promise, the audience is more likely to like, comment, and, most importantly, share. This surge of initial engagement is precisely what the algorithm looks for when deciding to push a video to a wider audience, making #Viral a powerful tool for content you are confident will perform well.

Practical Implementation and Strategy

The key to using #Viral effectively is selectivity. Overusing it on mediocre content can dilute its impact and make your efforts seem inauthentic. Reserve this tag for your best work, such as videos with high production value, a strong emotional hook, or a perfectly executed trend. It’s most powerful when combined with other strategies to create an exponential growth effect.

Actionable Tips for Using #Viral:

• Be Selective: Only use #Viral on the 10% of your content that you feel has the highest potential to trend. This preserves the tag's power and credibility.
• Combine with Trending Audio: Pair #Viral with a trending sound to maximize its reach. The algorithm already favors popular audio, and this combination creates a powerful signal for distribution.
• Focus on Shareability: Before posting with #Viral, ask yourself: "Is this so funny, relatable, or shocking that someone would send it to a friend?" If the answer is yes, it's a good candidate for the tag.
• Pair with Niche Hashtags: Support #Viral with 4-5 niche-specific hashtags (e.g., #BookTok, #CleanTok, #GymHumor). This helps TikTok find the most relevant initial audience, which can kickstart the engagement needed to go truly viral.

5. #Explore (Discovery & Browse Intent)

While #FYP targets the algorithm's main feed, #Explore is a powerful hashtag designed to reach users actively browsing TikTok's Explore page. This curated hub showcases trending topics, popular creators, and specific content categories. Using this hashtag signals to TikTok that your video is well-suited for users who are intentionally seeking out new content within a particular interest area, making it one of the biggest hashtags on TikTok for niche discovery.

The #Explore hashtag functions by categorizing your content for users with high browse intent. Unlike the passive scrolling on the For You Page, users visiting the Explore page are looking to dive deeper into subjects they love. This means they are often a more engaged and higher-quality audience for your niche. For creators in defined verticals like fitness, cooking, or beauty, #Explore can be more valuable than #FYP for attracting dedicated followers who will interact with your content long-term.

Practical Implementation and Strategy

The key to successfully using #Explore is to pair it with highly specific, relevant niche hashtags. This combination helps TikTok understand exactly which category page your content should be featured on, connecting you directly with an audience searching for your expertise. It's best used for high-value, specialized content that showcases authority in your field.

Actionable Tips for Using #Explore:

• Pair with Specificity: Never use #Explore alone. Always combine it with 5-10 hyper-specific hashtags that define your content, such as #Explore + #SkincareRoutine and #GlassSkinTips.
• Target Niche Audiences: This hashtag is ideal for specialized content that might not have broad viral appeal but is extremely valuable to a specific community, like advanced workout tutorials or in-depth product reviews.
• Research Your Category: Actively monitor the Explore page for your niche. Identify the other most-followed and trending hashtags within your category and incorporate them into your strategy alongside #Explore.
• Track Performance: Monitor your analytics to see how videos tagged with #Explore perform. Note if they attract more followers or higher engagement rates from non-followers compared to your general #FYP content.

6. #Niche-Specific Hashtags (Category Dominance)

While broad hashtags chase massive viewership, niche-specific hashtags are designed for category dominance and audience conversion. These are targeted tags like #SmallBusiness, #ContentCreator, or #ProductPhotography that connect you with a highly relevant, pre-qualified audience. Using them signals to TikTok that your content serves a specific community, resulting in lower volume but dramatically higher engagement and conversion potential.

These hashtags are the foundation of true audience building. Instead of just reaching people, you reach the right people who are actively searching for or interested in your specific area of expertise. For businesses, creators, and service providers, this is where casual viewers are converted into loyal followers and customers. For example, an e-commerce seller using #DropshippingBusiness or a beauty brand using #SkincareAddiction taps directly into a motivated community.

Practical Implementation and Strategy

The key to using niche hashtags is to go deep, not wide. The goal is to become a recognizable creator within a specific subculture on the platform. This requires a strategic mix of broad discovery tags and hyper-focused community tags to balance reach with relevance. It’s about building authority within a vertical.

Actionable Tips for Using #Niche-Specific Hashtags:

• Create a Master List: Compile a list of 15-20 relevant niche hashtags for your business or brand. Group them by topic, such as "product tips," "industry news," or "behind the scenes."
• Balance Your Hashtag Mix: A proven formula is to use 2-3 broad hashtags (like #FYP) combined with 5-7 niche-specific hashtags in each post. This optimizes for both discoverability and audience targeting.
• Research Competitors: Analyze successful accounts in your niche to identify the hashtags they use consistently. These are often proven tags that resonate with your target community.
• Track Performance: It's crucial to monitor which tags are working. You can dive into your video data to see which hashtags drive the most significant follower growth versus simple engagement by using tools that help with TikTok hashtag analytics.

7. #Relatable (Emotional Connection & Engagement)

Tapping into the power of shared human experience, #Relatable is one of the biggest hashtags on TikTok for forging a genuine emotional connection with an audience. This tag is used for content depicting common struggles, humorous everyday moments, or feelings that viewers immediately recognize in their own lives. Its power lies in its ability to generate high-engagement metrics like comments, shares, and saves, as viewers feel seen and validated by the content.

The algorithm favors content that fosters community and conversation, which is precisely what #Relatable is designed to do. When a viewer sees a video about a work-from-home struggle or the chaos of parenting a toddler, they are more likely to comment "this is so me" or share it with a friend who would understand. This rapid engagement signals to TikTok that the content is valuable and worth pushing to a wider audience, creating a powerful feedback loop of virality and connection.

Practical Implementation and Strategy

The key to using #Relatable effectively is authenticity. The content must feel genuine and unforced, stemming from real-life observations rather than manufactured scenarios. It's a perfect fit for personal brands, lifestyle influencers, and even businesses aiming to humanize their image by sharing behind-the-scenes moments or common industry challenges.

Actionable Tips for Using #Relatable:

• Embrace Vulnerability: Don't just share polished wins. Content about minor failures, awkward interactions, or common frustrations often performs best because it is authentic and disarming.
• Use Specific Scenarios: Instead of a generic "work is hard" post, create a video about the specific frustration of your laptop freezing right before a deadline. Specificity makes the content more vivid and impactful.
• Prompt Engagement in Captions: Ask questions that invite your audience to share their own experiences. For example, "Tell me about your most relatable work-from-home moment in the comments!"
• Create a Themed Series: Build a following by creating a recurring series around a relatable theme, such as "Toddler Logic" or "Tales from Customer Service," encouraging viewers to come back for more.

8. #YourNiche (Creator Community Tags)

Beyond appealing to a general audience, building authority within a specific field requires using creator community hashtags. These tags, such as #FitnessCreators, #BeautyGurus, or #SmallBusinessOwners, are not designed for mass discovery but for connecting with peers. Using them signals your identity as an expert and active participant within your industry, fostering collaboration, and establishing credibility.

This strategy is crucial for long-term growth and monetization. While broad tags like #FYP attract viewers, community tags attract collaborators, brand partners, and dedicated followers who see you as a go-to source. They function as a digital networking tool, placing your content in front of other creators who understand your niche. This targeted visibility is essential for building a sustainable creator business and unlocking partnership opportunities with brands seeking specialists.

Practical Implementation and Strategy

Effectively using creator community hashtags is about building relationships, not just chasing views. It’s a deliberate choice to engage with a smaller, more relevant audience to build a strong professional network. These tags are most potent when paired with content that offers value, shares industry insights, or showcases your unique expertise.

Actionable Tips for Using Creator Community Tags:

• Be Specific and Relevant: Choose 1-2 community tags that accurately represent your creator identity. For example, a business coach might use #EntrepreneurCommunity and #BusinessCoaches on a post sharing marketing tips.
• Engage Actively: Don't just post and ghost. Spend time searching these hashtags and meaningfully engaging with content from other creators by leaving thoughtful comments and sharing their work.
• Signal Collaboration: Using these tags makes you discoverable to peers looking for collaboration. This is one of the biggest hashtags on tik tok for finding creators to partner with on duets, series, or joint projects.
• Share Knowledge: Use these hashtags when sharing resources, behind-the-scenes looks at your creator process, or industry-specific advice. This positions you as a valuable community member.

9. #Challenge (Participation & Viral Mechanics)

The #Challenge hashtag and its countless variations represent the engine of participatory culture on TikTok. Unlike passive viewing, challenges invite users to become creators themselves, generating massive waves of user-generated content (UGC) centered around a single theme, sound, or action. This format is a powerful tool for community building and viral marketing, as it taps into a fundamental desire for connection and shared experience, making it one of the biggest hashtags on TikTok for organic growth.

The mechanics behind a successful challenge are simple: create a replicable concept and attach a unique hashtag. This creates a viral loop where one user's video inspires others to participate, each new entry amplifying the challenge's visibility. Brands have famously leveraged this, like Chipotle's #GuacDayChallenge, which drove enormous engagement by combining a simple prompt with a relatable brand element. The power lies in making participation easy and fun, transforming an audience from passive consumers into active brand ambassadors.

Practical Implementation and Strategy

To launch a successful challenge, the concept must be both compelling and accessible to a broad audience. The goal is to lower the barrier to entry so that users of all skill levels feel they can join in. Whether it's a simple dance, a product unboxing format, or a fitness routine, the key is replicability.

Actionable Tips for Using #Challenge:

• Design for Simplicity: Create challenge mechanics that are easy to understand and replicate in under 60 seconds. Complex or difficult challenges will see significantly lower participation rates.
• Use Trending Audio: Pair your challenge with a popular or catchy sound. This increases the likelihood that your challenge will be discovered by users already engaging with that audio trend.
• Incentivize Participation: Encourage users to join by offering a prize, a feature on your account, or another form of recognition. This can be the catalyst needed to achieve critical mass.
• Feature User Submissions: Actively engage with participants by dueting, stitching, or compiling the best user-generated videos. This validates their effort and encourages more people to join.

10. #FollowForMore (Call-to-Action & Retention)

The hashtag #FollowForMore operates less like a discovery tag and more like a direct, strategic call-to-action (CTA). Its primary purpose is audience retention. By using this tag, creators explicitly promise viewers that more valuable, similar content is on the way, giving them a clear reason to hit the follow button. This transforms a one-time view into a long-term subscriber, which is crucial for building a sustainable brand or business on the platform.

This hashtag is most powerful when used with content that naturally lends itself to a series or provides ongoing value. It works by setting an expectation with the audience; they follow not just for the video they saw, but for the future content they’ve been promised. For example, a business coach might use it at the end of a video on daily growth strategies, while a tutorial creator could use it to build an audience for a weekly tips series. This makes it one of the biggest hashtags on TikTok for creators focused on community building.

Practical Implementation and Strategy

Effectively using #FollowForMore means delivering on the promise it makes. This tag should be reserved for your most valuable content, particularly videos that are part of a larger, cohesive series or content pillar. The goal is to demonstrate expertise and reliability, convincing viewers that your account is a go-to resource worth following.

Actionable Tips for Using #FollowForMore:

• Create Content Series: Develop structured content series, like "30 Days of Marketing Tips" or "Weekly Recipe Reveals," to give the hashtag a concrete purpose and build anticipation.
• Deliver Immediate Value: Ensure the video containing the hashtag provides clear, tangible value. The viewer should feel they learned something or were entertained enough to want more.
• Pair with a Verbal CTA: Reinforce the hashtag's message by including a verbal call-to-action in your video, such as saying, "Follow for more daily tips just like this."
• Use It Sparingly: Avoid adding #FollowForMore to every video. Overuse can make it feel spammy and dilute its impact. Reserve it for your best pillar content, perhaps 2-3 times per week.

Top 10 TikTok Hashtags Comparison

From Hashtags to High-Growth: Your Next Move

Navigating the dynamic landscape of TikTok can feel like trying to catch lightning in a bottle. However, as we've explored, the biggest hashtags on Tik Tok are more than just random labels; they are powerful tools for categorization, discovery, and community building. From the universal reach of #fyp and #ForYouPage to the targeted precision of niche-specific tags like #BookTok or #CleanTok, each hashtag serves a distinct purpose in your content's journey.

The core lesson is that a successful strategy isn't about using the most popular hashtag, but about using the right combination of hashtags. Blending broad-reach tags with specific community identifiers and trending challenge tags creates a multi-layered approach that signals relevance to both the algorithm and your target audience. This strategic mix maximizes your potential for visibility, ensuring your content lands in front of viewers most likely to engage, follow, and convert.

Synthesizing Strategy: From Theory to Action

The difference between a viral creator and one who struggles for views often comes down to execution. It's not enough to simply know that #relatable drives comments or that #challenge formats encourage participation. The key is to transform this knowledge into a repeatable, efficient content creation workflow.

Your actionable next steps should revolve around building a system:

1. Develop a Hashtag "Stack": Create a tiered list of hashtags for your niche. Start with 2-3 broad tags (#fyp), add 3-4 niche-specific tags (#digitalmarketingtips), and finish with 1-2 video-specific or trending tags (#newfeaturealert). This becomes your repeatable template.
2. Conduct Weekly Trend Research: Dedicate a specific time block each week to actively research emerging sounds, challenges, and hashtag conversations within your industry. Don't just scroll; document what you find and brainstorm how you can adapt these trends to your unique brand voice.
3. Analyze and Adapt: Use TikTok's analytics to see which hashtags are actually driving views and engagement for your account. Double down on what works and don't be afraid to drop tags that aren't performing. The data holds the answers to refining your strategy over time.

Beyond the Hashtag: The Content Engine Mindset

Ultimately, mastering the biggest hashtags on Tik Tok is the first step toward building a sustainable content engine. Hashtags are the signposts that guide viewers to your videos, but the content itself is what makes them stay. The true path to high-growth lies in consistently pairing a smart hashtag strategy with compelling, timely, and valuable video concepts.

This requires a fundamental shift from reactive content creation (chasing trends after they've peaked) to a proactive, systematized approach. When you combine an understanding of how hashtags function with a reliable source of fresh, relevant ideas, you remove the guesswork and anxiety from the process. You stop asking "What should I post today?" and start executing on a clear, data-informed plan. This consistency is what the algorithm rewards, and it's how you build a loyal community that eagerly awaits your next video.

Stop chasing trends and start setting them. While this guide gives you the strategic framework for using hashtags, Viral.new provides the creative fuel. Get daily, AI-powered video ideas tailored to your niche sent directly to your inbox, ensuring you never run out of high-potential content. Bridge the gap between knowing what hashtags to use and knowing what videos to create by visiting Viral.new and supercharge your growth.