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Privacy Policy

Last updated: December 15, 2025

1. Introduction

Viral.new values your privacy and is committed to protecting your personal data. This Privacy Policy details important information regarding the collection, use, and disclosure of your information on viral.new. This Privacy Policy is incorporated into and is subject to Viral.new's Terms of Service. Your use of viral.new and any personal information you provide on or through viral.new remains subject to this Privacy Policy and Viral.new's Terms of Service.

As Viral.new operates from France, we comply with the General Data Protection Regulation (GDPR) and French data protection laws. This Privacy Policy explains your rights under GDPR and how we protect your personal data.

2. Your Rights Under GDPR

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

  • Right to Access: You can request access to your personal data we hold about you
  • Right to Rectification: You can request that we correct inaccurate personal data
  • Right to Erasure: You can request deletion of your personal data ('right to be forgotten')
  • Right to Restriction: You can request restriction of processing of your personal data
  • Right to Data Portability: You can request transfer of your data to another service
  • Right to Object: You can object to processing of your personal data
  • Right to Withdraw Consent: You can withdraw consent at any time where we rely on consent

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month as required by GDPR.

3. Information We Collect

3.1 Information You Provide

You provide certain personally identifiable information when you register for an account or correspond with us, including:

  • Name and email address
  • Payment information (processed securely through our payment processor)
  • Business category and content preferences you select
  • Any feedback or correspondence you send to us

3.2 Information We Collect Automatically

Cookies and Similar Technologies: When you visit viral.new, we may send one or more cookies - a small text file containing a string of alphanumeric characters - to your computer that uniquely identifies your browser. Viral.new uses both session cookies and persistent cookies. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of viral.new may not function properly if the ability to accept cookies is disabled.

Log File Information: When you use viral.new, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (IP) address, browser type, browser language, referring/exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time of your request.

Analytics Information: We use third-party analytics tools (such as Google Analytics) to help us measure traffic and usage trends for viral.new. These tools collect information sent by your browser as part of a web page request, including the web pages you visit, your browser add-ons, your browser's width and height, and other information that assists us in improving viral.new. We collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user.

3.3 Third-Party Authentication

If you access viral.new through a third-party connection or log-in (for example, through Google OAuth), that third party may pass certain information about your use of its service to Viral.new. This information could include the user ID associated with your account, your email address, and any information you have permitted the third party to share with us. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to viral.new.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • Provide and Improve Services: To deliver personalized TikTok video recommendations based on your selected business category and preferences using AI-powered algorithms including OpenAI embeddings for semantic similarity matching
  • Communication: To send you service-related emails, such as account verification, payment confirmations, and important updates about our service. We do not use your email address to send commercial or marketing messages without your consent
  • Analytics and Optimization: To analyze usage patterns, improve our recommendation algorithms, and enhance the quality and design of viral.new
  • Security: To maintain the security and integrity of our service, prevent fraud, and enforce our Terms of Service
  • Legal Compliance: To comply with legal obligations and respond to lawful requests from authorities

5. AI Processing and TikTok Content

AI-Powered Recommendations:

Viral.new uses artificial intelligence, including OpenAI's embedding models, to analyze and recommend TikTok videos. We process video metadata (titles, descriptions, hashtags) and your preferences to generate personalized recommendations. This processing helps match content to your interests based on semantic similarity, demographic factors, and engagement metrics.

TikTok Content:

Viral.new curates publicly available TikTok videos. We do not host, store, or own any TikTok content. All videos remain on TikTok's platform and are subject to TikTok's terms of service and privacy policy. We only store metadata about videos (such as video IDs, titles, view counts, and hashtags) for recommendation purposes.

Data Processors:

We use OpenAI as a data processor for generating embeddings. OpenAI processes video metadata according to their data processing terms and does not retain data beyond what is necessary for processing. For more information, see OpenAI's privacy policy.

6. When We Share Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: We share information with service providers who process data on our behalf (e.g., payment processors, hosting providers, OpenAI for AI processing, analytics providers). These parties are contractually obligated to protect your data and use it only for the purposes we specify
  • Legal Requirements: We may disclose information if required by law, court order, or to comply with legal processes, or to protect the rights, property, or safety of Viral.new, our users, or others
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you via email and/or prominent notice on our website of any change in ownership
  • Aggregate Information: We may share non-personally identifiable, aggregated information (such as anonymous usage statistics) with third parties

We will never share your personally identifiable information (such as name or email address) with third-party companies for their commercial or marketing use without your explicit consent.

7. Data Retention

We retain your personal data for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. When you request deletion of your account, we will delete or anonymize your personal data within 30 days, except where we are required to retain it for legal or regulatory compliance. Video metadata and recommendations are retained for service improvement but are not linked to your personal identity after account deletion.

8. International Data Transfers

Viral.new is operated from France. However, some of our service providers (such as OpenAI, hosting providers, and analytics services) may be located outside the European Economic Area (EEA). When we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, to protect your data in accordance with GDPR requirements.

9. Data Security

Viral.new uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We implement encryption for data in transit (HTTPS/TLS) and at rest, secure authentication mechanisms, and regular security assessments.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If we learn of a security breach, we will notify you in accordance with applicable law so that you can take appropriate protective steps.

10. Your Choices and Controls

Account Information: You may update or correct your personal profile information and email preferences at any time by visiting your account settings page.

Marketing Communications: You can opt out of receiving promotional emails by following the unsubscribe link in those emails. You will continue to receive service-related emails regardless of your marketing preferences.

Cookies: You can control cookies through your browser settings. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Account Deletion: You may request deletion of your account and personal data at any time by contacting us at [email protected]. We will process your request in accordance with GDPR requirements.

11. Children's Privacy

Viral.new is not intended for use by children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information. If you believe we have collected information from a child under 16, please contact us at [email protected].

12. Changes to This Privacy Policy

This Privacy Policy may be revised periodically and this will be reflected by the "last updated" date at the top of this policy. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Policy in effect when we received the personal information you provided.

For revisions to this Privacy Policy that may be materially less restrictive on our use or disclosure of personal information you have already provided to us, we will obtain your consent before implementing such revisions. Your continued use of viral.new after changes are posted constitutes your acceptance of the revised Privacy Policy.

13. Contact Us and Data Protection Officer

If you have any questions about this Privacy Policy, wish to exercise your GDPR rights, or have concerns about how we handle your personal data, please contact us:

Email: [email protected]

Data Protection Inquiries: [email protected]

You also have the right to lodge a complaint with the French data protection authority (CNIL - Commission Nationale de l'Informatique et des Libertés) if you believe your data protection rights have been violated.

14. Legal Basis for Processing (GDPR)

Under GDPR, we process your personal data based on the following legal grounds:

  • Contract Performance: Processing necessary to provide our services to you
  • Legitimate Interests: Processing necessary for our legitimate business interests (e.g., improving our service, preventing fraud) while respecting your rights
  • Consent: Where we have obtained your explicit consent for specific processing activities
  • Legal Obligations: Processing necessary to comply with our legal obligations